Leveraging Data Analytics - OriyaRasoi !!

What does the term analytics mean to you ? Is it just about a high paying job vacancy that you saw on on a job seekers website ? Or is it something that you associate with the finance/retail sector ? While data analytics plays a very important role in shelf space management (retail sector) by determining how the goods need to be strategically placed for grabbing maximum eyeballs (it could be something as simple as placing a more expensive item near the entrance or placing it on a shelf at reaches eye level), it is also predicts crucial trends for risk management and portfolio management in the banking sector.

Image courtesy : www.ftt.co.uk

Data Analytics can be loosely defined as the practice of gathering loose data and converting it into useful information that can be used for decision making . But is it something new ? Not really. While the term 'data analytics' is a shiny new term coined by folks who have also infused it with a halo that is more intimidating than enlightening, it has been in practice since ages. Decision making among humans has always been based on knowledge acquired in the past and recognizing patterns in it. For example, a grocery store will stock up on more ghee/sugar/maida/besan during the festival months. This forecast of greater sales figures comes from recognizing a pattern that has been repeated over years. Another interesting example is the vegetable vendor who comes to my apartment exclusively on Wednesdays and Thursdays. Unlike Mondays/Tuesdays when people have veggies stocked up from their weekend trip to the malls or supermarkets and the weekends when people prefer to eat out. these two days have maximum sales for him. And hence he deviates from his regular beat on these days.

Now, how does data analytics help the food blogger ? These are some of the tangible benefits -

Image courtesy : www.vbsoftindia.com

• Better understanding of the audience helps to prioritize  - Closely tracking the audience can help detect patterns and create segments based on age/preferences/purchasing power. Each segment can then be given customized attention. For example, let us take the age group 25-35. Quite a few folks in that group will be interested in eating out and hence restaurant reviews/restaurant style dishes are a big hit with them. But when one moves to the 35-45 age bracket, these folks give more preference to simple recipes and health becomes a priority. 
• Analysis of data over a period gives an idea of the seasonality factor - Blog audience numbers are  not consist over the week. Some days may show a spike while others will have a low. Scheduling blog posts around the peaks will ensure maximum visibility. Similarly, not all months will have the same number of visits. Ability to anticipate a lean period helps one to be better prepared for it. 
• Knowledge of the geographic reach of the audience helps to plan better - India has a very diverse population and its festivals are equally numerous. And hence the huge market for festive /special dishes. Since these dishes are so unique to regions, it helps to know where the majority of audience is located. For example, a blog that caters mostly to a North Indian population would do good to stock up on recipes that are regularly prepared during Navratri.
• Can provide a deeper understanding of the demographic reach - It becomes very important when one starts associating with brands. Brands always have a target audience in mind when they seek to market a product. And if a blogger can support his claims with the help of blog metrics, both the parties stand to be benefited.

Is there anything that might benefit the audience ??

• Get ready for a customized experience - Oriyarasoi has already started implementing a single point of entry/search for the five regions that have the highest reach. It will help the user navigate better when searching for popular dishes from a specific region
• More recipes catering to a specific festival or a seasonal vegetable - Since there is a great diversity when it comes to the dishes that are prepared during festival times/seasonal dishes, it becomes important to know the audience reach to be able to cater effectively to their requirements. And I can vouch for the great audience feedback that it comes from it. .

Since Oriyarasoi is the first food blog to adopt an analytics based approach, going forward, we will be sharing a report of weekly snapshot/report of our blog metrics every Sunday.

Chicken Saagwala ( Chicken in a Spinach Gravy )

Most of us would have come across a green colored chicken curry being served at restaurants. While the green hue looks irresistible to some, others may be hesitant to give it a try. My husband belonged to the latter category. That is, until I introduced him to this wonderful dish. A very interesting thing about this dish is that the taste kind of changes from region to region. I have sampled this curry in Hyderabad, Pune and Bangalore whereas my husband also had a chance to taste it during a trip to Gurgaon.

The variation stems from the local greens that go into this recipe along with the staple palak or spinach. For example, they add fenugreek leaves in Hyderbad . In Pune, it is coriander whereas in the Northern regions they add mustard greens (sarson ka saag). I personally prefer going solo with baby spinach, though I do add a fistful of fresh methi leaves if I have some in stock.

Read on for my recipe -

Preparation Time - 40-45 mins

Ingredients -

• 400 gm Chicken legs ( one can use regular pieces too )
• 2 cups shredded baby spinach leaves
• 1 large onion (finely chopped)
• 1 1/2 tsp GG paste
• 3-4 garlic flakes ( chopped )
• 2 medium sized tomatoes ( finely chopped )
• 2 green chilis ( finely chopped )
• 1 tsp coriander powder
• 1/2 tsp cumin powder
• 1 tsp red chili powder
• 1/3 tsp turmeric
• 1/5 tsp garam masala
• 2 green cardamom
• 2 inch long cinnamon stick
• 1 bay leaf
• 3-4 peppercorns
• 2-3 cloves
• 1/2 tsp lemon juice
• 3 tsp oil
• 2-3 tsp butter
• 1 tbsp kasoori methi
• salt to taste
• cilantro for garnishing

Preparation - Clean the chicken pieces. Add a pinch of turmeric, lemon juice and salt. Rub all over the pieces and keeps aside for 20 mins.

Blanch the spinach. Grind into a smooth paste and keep aside.

Cooking - Heat the oil and 1 tsp butter together. Add the whole spices and fry till fragrant. Then add the onion pieces and fry till light brown.

Add the GG paste, garlic slices and green chili. Fry for 2 mins before adding the powdered spices along with the tomatoes. Sprinkle a pinch of salt. Cook till the tomatoes are done and the oil starts to separate.

Add the marinated chicken and fry on a high flame for 2 mins. Then reduce the flame, cover with a lid and allow the chicken to cook till it is 3/4th done.

Add spinach paste/puree, mix together and cook for another 5 mins.

Finally add the kasuri methi ( rub it between your palms before adding ) and the butter just before removing from the flame.

Garnish with onion rings and cilantro. Serve hot.

A quick Skincare Routine for Summers !!

Have you heard of the Korean '424' cleansing technique ? If not, then let me enlighten you about it.  It involves cleaning one's face for 4 mins with an cleansing oil ( dry/normal skin ) / cleansing cream ( oily skin ), follow it up with a foaming cleanser for 2 mins and finally splashing with water for 4 mins. The water is lukewarm in the beginning to wash away any oil residue. The last few rinses are with cold water to close the pores. Though it sounds cumbersome, it helps the Koreans to maintain that flawless and 'zero pores' skin. While I have never heard of a cleansing oil in India, one can buy a cleansing cream ( although it is not so readily available ) from brands like Jovees or Shahnaz.

Ok. That was enough enlightenment for one day. Coming back to India and the harsh Indian summers, quite a few of us face the problem of pimples and whiteheads during summers. I myself face this issue and have tried quite a few products. But the best I have ever come across is the Himalaya 'Purifying' range. It consists of a face wash ( there are two types actually, foaming and regular), a scrub and a pack. The entire range is quite affordable and is easily available.

Himalaya Purifying Neem Foaming Face Wash 
I normally use this thrice a day, once in the morning, once at bedtime and also after coming back from the gym/outside.

Pro's
1. This one is priced modestly at Rs 195 for 150mL.
2. It contains Neem and Turmeric, both of which are renowned for their anti-bacterial properties.
3. Comes with a pump applicator which does not get messy with time.
4. It does not dry the skin and leaves one feeling quite refreshed.
5. Mild smell which goes away after washing.
6. It is very effective in reducing pimples. One can notice a visible difference in two weeks time (if used along with the Neem Pack )

Con's
1. The packaging is not travel friendly.

Himalaya Purifying Neem Scrub
I use this 2-3 times a week.

Pro's
1. It is priced modestly at Rs 130 for 100 gm.
2. It contains Neem and Apricot . I personally think that Apricot based scrubs suit me better.
3. Mild fragrance which does not linger
4. It contains fine granules which do not scratch the skin.
5. Skin feels clean yet moisturized after a round of scrubbing.
6. It comes with a flip-top which is more hygienic as compared to a tub. No dipping fingers inside.

Con's
1. Maybe heavy for too oily skin types.

Himalaya Purifying Neem Pack
I use it once or twice a week depending on the condition (oiliness) of my skin.

Pro's
1. It is priced modestly at Rs 65 for 50 gm.
2. It contains Neem and Turmeric, both of which are renowned for their anti-bacterial properties. It also contains Fuller's earth(Multai Mitti) which cools and soothes the skin.
3. It leaves the skin feeling fresh and clean. Though skin may feel slightly stretched, it is nothing that a little dab of moisturizer cannot take care of.
3. It comes with a flip-top which is more hygienic as compared to a tub. No dipping fingers inside.
4. It is quite effective is reducing pimples. One can see a difference from the third week itself.


I would suggest incorporating all the three products in one's daily skincare routine for best results.

Some folks are also prone to skin redness and itching during summers. It could be caused by a combination of factors like heat and dryness. Yes, it is possible that even though your skin looks like you would fry parathas on it, it is still parched. Some simple steps to takes care of your skin -

1. Sunblock is a must. Wait for 15 mins after application before you venture out.
2. Do not skip moisturizer. Use a very light one (aloe vera based) instead.
3. Shield yourself with an umbrella.
4. Drink lots of water, coconut water and nimbu pani ( do easy on the sugar). Munch on cucumber, watermelons and anything that is high on water.
5. Add a few drops of rose water to your bathwater.
6. Apply a thin layer of chilled aloe vera gel on your face at night (just before going to bed). Wash it off the next morning for a glowing you. It is one of the best natural moisturizers I have come across.

The Guy in My Nightmare !!!

I had a nightmare yesterday. And it was triggered by a broken water bottle. Yes. It was a broken water bottle that my kid brought home from school. What is so nightmarish about a broken water bottle ? Kids routinely do such stuff. I wholeheartedly agree with that . But for my subconscious mind it was a trigger. Memories that had been long forgotten had suddenly come to life and did not allow me to sleep last night. And I woke up with the realization that I had never really forgiven the bully.

The actual incident had taken place a very long time back. I was still in school. I used to commute by a cycle rickshaw ( Nowadays it has become tough to spot one, how time flies !! ) as did most of the kids. Almost eight of us would be crammed into a rickshaw and there was always a tussle for the prized upper seat which was the actual seat and not the improvised pieces of wood that the rickshaw wallah (driver, if I can call him that) had added to ferry more kids. Sadly it could take three kids and no more. Most of the time we would take turns as instructed by the rickshaw wallah.

But there was this guy ( who was a year senior to me ) who always wanted the upper seat for himself and his sisters. As if the three siblings were not bad enough, his mother also interfered from time to time. The poor rickshaw wallah was mighty scared of her ( who needs a face-off with a quarrelsome lady anyways ) and he would comply with her instructions despite the protests from the other kids.

One day I had worn this lovely golden hairband to school. It was brand new and I was delighted with it. Those were the days before Suri Cruise and her ilk had made a mark on the fashion scene. We did not own matching accessories for every outfit and life was just so much simpler. Unfortunately on that day, I decided to stand my ground and refused to give up the upper seat the bully or his sister. He snatched away my hairband and threatened to bend it ( it was a metal one ). I can be pretty obstinate at times and this time I did not heed his warnings. And he did bend it. My lovely new hairband was beyond repair and tears flooded my eyes.

I remember narrating the incident to my parents who cajoled me with the promise of a new one. Thankfully, they are not the kind to pick up a fight with other parents over such issues. And I do happen to know some who belong to that category. Believe me one would not like to rub shoulders with them . Forget about touching them. Even with a selfie stick ( does anyone know what a barge-pole means ? The selfie stick seems much more relevant).

And I could never find a replica of that broken hairband. It took me more than a month to get over that incident. I thought that I had forgotten this incident long back. But it was just confined to some corner of my mind. And suddenly the full implications of bullying became clear to me.

The very nature of child abuse and bullying is such that it leaves an indelible scar on the psyche. That is what makes it so very damaging. I am scared that the nightmare may come back to haunt me tonight. I even considered the possibility of damning that guy on Facebook ( he has a profile ) but I don't think it would work.

Maybe the only way I can set this right is by protecting my son from having such an experience. Say no to bullying and please take a stand if you see something like this happening. That seems to be the only solution to stop these nightmares. 

Mustard Jackfruit Masala

Raw jackfruit happens to be among my favorite vegetables and the seasonal availability only adds to its exotic appeal. While I usually stick to one of the odia recipes when I cook this vegetable, this time I tried an Andhra style preparation. This is one of Tarla Dalal's recipes. and I have only done a bit of 'hera-pheri' .

Read on for the recipe -

Preparation Time - 20 mins

Ingredients -

• 1 1/2 cup raw jackfruit (cubed)
• 1 tsp urad dal
• 1 1/2 tsp black mustard seeds ( I recommend yellow which is less pungent )
• 3 dry red chillis (i used Byedgi)
• 1 sprig curry leaves
• 2-3 garlic cloves (slightly crushed)
• a generous pinch of asafoetida
• 1/3 tsp turmeric
• 2 tsp oil
• salt to taste

Preparation - Wash the jackfruit pieces and transfer to a pressure cooker along with 2 cups water, turmeric and 1/2 tsp salt. Cook on medium flame for 1 whistle.

Keep aside till steam escapes. Drain the excess water.

Grind 2 dry chilis, 1 tsp mustard seeds along with 2 tsp water. Keep aside.

Cooking - Heat a wok. Add the mustard seeds and broken red chili. Follow it with the garlic, urad dal, curry leaves and asafoetida.

Add the boiled jackfruit and mustard-chili paste. Toss it for 4-5  mins.

Serve hot with white rice.

Note - The mustard need to be ground into a fine paste unlike what it appears in the picture. As I was having a little trouble with my grinder on that day, it did not come out fine.

Askme Foodies Meetup with FBAB @ The Lalit Ashok

It started on a bad note for me. The cab that I had booked to take me to The Lalit Ashok was late by 10 mins. And the driver said that he was caught up somewhere in Domlur and it would take him another 30 mins to reach Marathahalli. Though I have used OLA cabs multiple times, it was the first time I faced something like this. I tried reaching their call center. It took multiple attempts but luckily I was able to speak to one of their guys who assured me another cab in 10 mins. Though it took a little more than 15 mins instead of 10 mins, I cab finally arrived at my doorstep.

The cabbie informed us that since there was traffic on the way ( it being a Sunday afternoon ), it would take us around 45 min to 1 hour. The route took us through MG Road which was bustling with activity and skimmed the precincts of the Chinnaswamy stadium which was to host the RCB Vs DD IPL match that very day. With the teams supporters being wooed everything ranging from T-shirts, banners, flags to even colorful headgear and the large number of police vans parked outside the stadium, that stretch of road did its best to look the part.

Finally we arrived at the hotel. A good one hour late for the meet. Though it was strikingly beautiful, we hardly had the time to appreciate the ambiance before rushing into the lift. As we entered the room, all the foodies were already ensconced in their chairs and enjoying the treats laid out for them. We were quickly ushered onto a table and after a swift introduction, the plates were laid out for us. As Ms. Randeep from the Askme team enlightened us about Askme, its user friendly interface and the plans (in pipeline) for the food community, I dug into the lovely looking treats. Most of them were the miniature ( or bite sized ) types that are much in vogue these days. Since most of us were there after a rather late Sunday brunch/lunch, it was just as good.

It was followed by a quick session on food photography by Mr Satheesh. Nothing earth shattering, just the regular stuff that one can come across while googling. Now everyone would agree that it is rather tough to cram a session on DSLR usage in a foodie meet that last for just about 3 hours. By that time desserts has been laid out and everyone had already dug in. And suddenly the emcee announced a quick contest in which everyone had to click the dessert plate. But only with their mobile cameras. There has to be a catch..rite. The hotel guys were gracious enough to bring out the fresh plates ( one per table ).  The laid back atmosphere of the room was magically transformed as everyone got busy clicking the pics. It ended with two winners being picked out.

The dessert plate as I clicked it !!

Then there was a quick session on presentation with Chef Ajit, one of the in-house chefs of Lalit Ashok. We picked up some useful tips about the basics while working with the sauces on the plate. Another quick contest followed. This time it was about coming up with the best plate.

Finally there was a quick session on food carvings by Mr Bibhuti ( Chef BB as we call him ), who also happens to be the founder member of FBAB (Food Bloggers Association Bangalore). We were presented with a small starter kit for trying out the carvings. By the time the session ended, it was almost 6:30 pm. A quick photo-op followed and we were handed over the goodie bags on a final thank you note.

Thank you FBAB, Askme.com andThe Lalit Ashok for the wonderful experience !!

Mackerel Masala Fry

When one lives in an area which has a good density of restaurants and home delivery is just a call away, the temptation to forgo cooking becomes quite strong. Change of taste, tiredness , lethergy or just plain boredom, the excuses are too many and too frequent. But thank God, I am addicted to blogging and hence the urge to try out new dishes keeps me from eating out/ordering food too frequently. Whether it is a recipe that I have caught on TV or something that a fellow blogger has shared, I have something cooking on my mind at all times. And this dish is inspired by an episode of 'Strictly Street' on Travel XP.

Mackerel is a very common fish that is consumed in India. And one can find it almost everywhere ranging from the local fish markets to the non vegetarian sections of the most posh supermarkets. And I got this lot from a supermarket near my apartment. Though the fish was fresh, I was not happy with the way the guy had cleaned it ( a section of the head is missing :( ). I thought it looked terrible.

Read on for the recipe -

Preparation Time - 25 mins

Ingredients -

For marination -

• 4 pieces of Mackerel
• 1/2 tsp GG paste
• 2 pinch turmeric
• 2 pinch chili powder
• 1 tsp vinegar
• salt to taste

For frying -

• 1 tsp coriander seeds
• 1/2 tsp cumin powder
• 3 dry red chilis
• 2-3 garlic flakes
• 1 tsp vinegar
• 2-3 tsp oil

Preparation- Clean the fish, make 4-5 gashes on each side and marinate it with all the ingredients listed under 'for marination'. Do rub the marinade over the pieces for 3-4 mins to ensure that it goes into the gashes. Keep aside for 15-20 mins.

Dry roast the coriander seeds, cumin seeds and red chilis. Grind into a paste with the garlic flakes and vinegar. Slather this paste all over the marinated fish.

Cooking - Heat a non-stick skillet. Drizzle the oil all over it. 

Place the fish on the skillet and cook on each side for 3 mins. Remove from the skillet and place over a tissue paper.

Serve hot.

Simba Alu Posto ( Flat beans and Potato cooked with poppy seeds )

The quintessential quality of Odia cuisine is that it needs to be wholesome and fuss free. Not too many ingredients nor too many steps. The focus is usually on one core ingredient and that is allowed to be the star of the dish. And flat beans is the star of this dish without any doubt. The potato and the nuttiness of the poppy seeds add a mellow touch to the otherwise robust flavored beans.

Read on for this recipe -

Preparation Time - 15 mins

Ingredients -

• 1 1/2 cup Flat beans ( cut into inch long pieces )
• 1/2 cup potatoes ( cut into small pieces )
• 1/2 small onion
• 2 tsp poppy seeds paste
• 2 dry red chilis
• 1/2 tsp pancha phutana ( panch phoran )
• 2 pinch turmeric
• 2 tsp oil
• salt to taste

Cooking - Add 1 tsp oil to a wok. Add the Flat beans and potato. Stir fry till 3/4 th cooked. Remove from wok and keep aside.

Add more oil to the same wok. Throw in the broken red chilis and pancha phutana. When it starts spluttering, add onions. Fry till translucent.

Add the fried beans and potato to the wok along with the poppy paste and 1/2 cup water. Season with salt and add turmeric.

Cook on a low flame till the vegetables are cooked and coated with a layer of the poppy seeds paste.

Serve hot with white rice and dal.

Book Review: Yagnaseni - The story of draupadi ( by Prativa Ray )

[This book was originally written in Odia by author Prativa Ray. She won the Moorti Devi Award in 1991 for 'Yagnaseni' and was honored with the Jnanpith Award in 2011. This is one of the few books to be written about Draupadi, one of the central female characters of Mahabharata. The author has, by her own admission, included some imaginary episodes in the narration. This review is based on the English translation]

History is replete with many a kings who have had harems full of women. Yet, they have been heaped with liberal praise and their achievements have never been overshadowed by their personal lives. The women on the other hand have never been so fortunate. The moment she takes another man, she is ridiculed in the unkindest terms. But since I read this book with the intention of unraveling the psyche of such a woman, I have tried to retain my objectiveness and have refrained from being judgmental at any point.

When I first picked the book, I wanted a fresh look a Mahabharata, one from a female perspective. Well, these days there is a lot of talk about it and it is touted as one of the reasons for inclusion of women in the boardroom. Now most men would support such a move for the fear of being branded politically incorrect if they choose to look the other way. Some would even say that they would support their spouse should she choose to work. But how many would lend her a helping hand when it comes to domestic chores ? Doing the kids homework ? Not many, I guess. And that is what makes a world of difference. So, the keyword here is 'empathy' and not 'sympathy'. 'Empathy' for Draupadi is what the author is trying to achieve through this book.

I loved the fact that Yagnaseni, meaning one who is born out of the sacrificial flames, is portrayed as a normal woman. She is shown as a carefree young woman who has a crush on Krishna. But circumstances lead to a Swayamvar and she gets betrothed to Arjun, the third Pandav. She is shown as idolizing him and treating him as a hero. She is every bit the shy new bride with stars in hers eyes till she is forced to marry all the five Pandavs due to a misunderstanding on the part of Kunti, her mother in law.

From this point, one sees her as a tormented woman who has to live up to the expectations of five husbands, each of whom is as different from the other as is chalk from cheese. She is shown to possess a soft corner for Arjun, her first husband and her hero whom she does not want to share with Subhadra. Though she is wise and learned, all these qualities take a back seat as she gets on with her domestic duties. At times, I felt that the five Pandavs are portrayed as being too conceited.

The author meanders into controversial territory with Draupadi's fascination with Karna. The latter is shown to nurture a grudge after being turned down at the Swayanvar. The few interactions between the two are beautifully narrated and are among the memorable parts of the book. Despite Karna's thinly veiled hatred, Yagnaseni seems to be attracted towards him.Though it seems jarring, it has to be viewed it in the light of Karna being an equal of Arjun ( as Krishna quotes in the later part of the book ). Maybe one should suspend one's rationality by a few degrees while reading this book and consider everything to be a part of Krishna ( who actually holds the Universe within himself ) and his scheme.

The book ends with a journey to heaven that Yagnaseni undertakes with her five husbands. But sadly it ends with her fall on the golden dust of the Himalayas. It is attributed to the negative thoughts in her mind. At this point, none of her husbands come to her rescue. Though it seems cruel, it has to be viewed in the light of one's accumulated Karma and the resulting ramifications.

Overall it is a good book but one that has deep spiritual connotations. It took me more than a month to get over with it as one tends to read a chapter, mull over it and then go back and read it all over again.


Buy it online @ Amazon .

Papdi Chat / Sev Puri ( Holi Special )

On the day of Holi, folks of all shapes, sizes and colors would come knocking on our door. As per tradition, they would apply the 'gulal' /'fagu' or dry color on the feet of the elders first and take the latter's blessings. People of their own age would be generously smeared on the cheeks while the kids or youngsters would not be spared even an inch.

This is one such recipe that is usually served to the guests on the day. Read on -

Preparation Time - 30 mins

Ingredients - 

• 12 papdis
• 1/2 cup boiled and peeled potato
• 1/2 small onion
• 2-3 green chilis (optional..only if you like it hot)
• 1/4 cup yogurt
• 1/4 tsp red chili powder
• 1/4 tsp chaat masala
• 2 pinch roasted cumin-chili powder
• 1/2 cup thin sev
• chopped cilantro
• black salt (as per taste)
• salt to taste

For Sweet Chutney -

• Lemon sized ball of tamarind
• 4 tbsp jaggery
• 1 1/2 inch grated ginger 
• salt to taste

For the spicy 'Theekhi' chutney -

• 1/2 cup cilnatro
• 2-3 green chilis
• a small piece of tamarind
• 2 pinch cumin seeds
• salt to taste

Preparation - Take all the ingredients for the spicy chutney in a blender jar and give a good buzz. Remove and keep it aside.

Soak the tamarind in 1/2 cup hot water for 15-20 mins. Mash and discard the solids. Take the extact in a saucepan, add the remaining ingredients for sweet chutney and boil for 6-7 mins. Remove from flame and keep aside till cool.

Crumble the potatoes lightly. Do not mash completely.

Final assembly -

Take 6 puris in each plate. Put some crumbled potato oven them and then add some yogurt. Drizzle with the sweet and spicy chutney.

Add some chaat masala, chili powder, roasted cumin chili powder and onions. 

Sprinkle sev generously all over. Finally add some more onions, chopped green chilis, chopped cilantro, yogurt, a little chutney and some black salt. Sprinkle a little bit of table salt if required.

Serve immediately.

Note - One can also add boiled chickpeas, yellow peas or even black gram dal. Add chopped tomato and cucumber to make it even more filling.

Just a Smartphone ? Heck No !!

Ok. Agreed that a smartphone can do everything that your husband or boyfriend can. Well..almost. It can take you places ( Google maps to guide you if you are driving on your own or an App to book a cab when you just want to sit back and relax ), hold your hand throughout a virtual shopping spree, book movie tickets, reserve a table at your favorite restaurant, pay your bills, get your grocery delivered at your doorstep, etc. Well, it can even feed you with more gossip than your entire gang of girls can manage and keep you updated on the best deals in town. But brace yourself for the ASUS Zenfone 2 experience which promises all this and even more.

The first reason for getting my hands on this phone would be for the sake of pure vanity. The brushed metallic body ( do I hear the oohs ?? ) in an array of stunning colors has a flaunt factor that can give the hottest chick (or even hunk) a run for their money. Well, it does not come as a surprise considering that it has won the iF Design Award 2015 for innovation, ergonomics and functionality.

The second one is the truly stunning 1920x1080 Full HD IPS display which promises a viewing experience like none before. Watch the colors come alive on your 5.5 inch screen as you catch a favorite movie or even those holiday videos. I personally want it for playing those rhymes and kiddie videos for my toddler as it keeps him occupied while I attend to more important matters.

The third reason would be the 13 MP PixelMaster camera. Those who have been planning to invest in a digital camera, be prepared to give a second thought, for this phone has some amazing features like the low light mode, dual color flash, real time beautification mode and even a wide angle selfie panorama. Wow, I can already count the likes coming in. And it is something that the social networking addicts like me can hardly resist.

The fourth reason is that it also allows for some great movie editing. It is something that my husband is quite fond of. And did I forget to mention that the guy is a video game addict ? Well, with the 4GB RAM and 60 ms touch responsiveness, he will be addicted to this one in no time. But that also means I have to order two of the ASUS Zenfone 2 phones so that he does not monopolize mine.

The final reason would be the amazing battery performance. Good new for those like me who are perpetually connected to their phones. This one gets charged to 60% capacity in just 39 mins. Very useful when one is constantly listening music, downloading videos, checking mails or is even hooked to one of the social networking sites. Less charging time actually means more freedom and less thumb twiddling.


Check out the ASUS Zenfone 2 HERE.