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Showing posts with label Press release. Show all posts
Showing posts with label Press release. Show all posts

Sunday, May 1, 2016

GingerCup - Innovative Marketing Platform

'Food for Thought'. Or rather 'Tea for Thought'. That's what gave birth to the widely used expression 'Chai pe Charcha'. India covets the cup even as it savors the refreshment offered by it. Right up to the last dredges of it !! And since the mind is as it's relaxed best when one is holding a cup in one's hands, it is one helluva opportune moment to initiate it to something new.  Or even to adopt a fresh perspective of looking at an existing dilemma.
Yep ! It is yet another opportunity to grab eyeballs for one's business. And GingerCup will show you the right way of doing it ! 






Press Release ***

True goes the adage, “Old is gold”. No matter how far we have come, how smart we have become, the things from where we have evolved will remain the mainstay of our lives. For instance, reading a book will never go out of style. We are not sure about an e-book though! Olden times bear the essence of life. No denying trends are impactful but then they carry an ephemeral impact. Calm down! It is not a philosophy class. It is rather an opportunity to talk about a marketing strategy that bears the essence a modern man misses.

Equipped with high-tech gadgets, today’s virtual world is on the top of popularity and convenience quotient. Every possible desire can be fulfilled online. While online marketers are playing it hard with their tactics, there is this company GingerCup which still sticks to offline marketing and busts the idea of an ad getting unnoticed. Essentially, GingerCup optimizes two interesting offline marketing platforms. So, what do they do?

1.       Paper Cup Advertising – GingerCup’s marketing strategy entails bringing a brand into the limelight through exquisitely designed printed paper cups used for tea/coffee. The strategically designed quality paper cups feature the client’s logo, website address, offer code, contact details, etc. upon them. After getting designed, they are then printed and distributed for free where they are likely to come in contact with targeted audience. The expert team at GingerCup first decides the right set of people to target, the quantum of cups to be distributed, and the places where the cups are to be distributed. A purposefully designed quality tea cup gets the brand noticed and spoken about. People seem to enjoy every sip of their kick-start drink (tea /coffee) and thus spend ample to have it. So, while having it, they see an alluring ad right in their hand. Resultantly, it is not only welcomed but also shared further through word of mouth.

2.      Flyers – Not all the flyers in the world are distributed with a strategy. GingerCup does it purposefully. It is beyond someone’s imagination how the booming online world can be a boon for an offline marketing campaign. Right from shopping clothes to give them for laundry, from buying books to ordering a pizza, everything is done online. We know everything which is bought has to get delivered at a customer’s place. GingerCup prints enticingly designed flyers that speak about their clients’ brand / product / service and all the essential information the targeted audience would require knowing about them. Having tied up with the delivery providers, GingerCup gets the flyers delivered at a place along with the products being ordered online. In a fit of excitement to open a newly bought item, people notice what comes along with it. It then makes it certain for the flyer to get read and create an impact about the advertised brand on the reader’s mind.


Carrying a distinctive strategic approach, these marketing methods are easy on the pocket and fertile enough to breed the desired level of brand recognition for an advertiser. Therefore, when there is every possibility of an online ad getting scrolled down, GingerCup’s potential ad weapons are hard to ignore. Indeed, it is something here to stay.

Friday, April 22, 2016

Tangerine unveils ‘Coolers’, a summer collection with a twist !!

Coolers. Do you always associate the word with the images of tall glasses filled with chilled liquids in beautiful shades of mint, aqua, lavender or rose that soothe the senses even before they tickle your palate ? If yes, it is time to do a rethink. For Tangerine, the home decor specialist introduces 'Coolers', a range of summer bed linen that is designed exclusively to soothe the scorched mind and imbibe the tired soul with a sense of inner calm.

With the bedroom being the oasis of our existence, it becomes very important to strike a balance with the colors we use in this area. With a single color dominating the bedroom space, it becomes tough to balance the energies. Hence, the use of two solid colors is always recommended by home experts .

So, get ready to chill out this summer with a new range of 'Coolers' .

** Press Note -




Tangerine unveils ‘Coolers’, a summer collection with a twist
~ Inspired from shades of summer beverages, Tangerine’s Coolers collection is soothing to the eyes, soft to feel and refreshing to the core ~
Mumbai 2016: “What’s your color this summer,” asks the home d├ęcor solutions specialist, Tangerine. With Coolers, Tangerine walks an extra mile to add to summer homes a cool and contemporary twist. The all new range of bed spreads and pillow cases has a cool, calm and refreshing appeal akin to the effect summer coolers have on our senses.
With this unique bed sheet collection by Tangerine, lime meets mint, lavender meets beige, aqua meets rose to add to every bedroom, a twin touch of calm and comfort. As the name suggests, Coolers is inspired from subtle shades of summer coolers such as Blue Lagoon, Lavender Lemonade, Lime Kiwi Punch, Cucumber Punch, Mojito and shades of the refreshing Ice-teas.

The collection is designed keeping in mind what every summer homes truly deserves, a look that is serene, soothing and stylish in equal measure.  Known to be a trendsetter, Tangerine has beautifully placed two solid colors in each combination to create a look that beats the heat.

The self-textured dobby weave bed sheets and pillow cases in solid colors are made in 100% cotton combed yarn. Tangerine has brought in a double mercerized finish to every piece of linen, adding a delicate sheen that exudes class, comfort and the contemporary look the brand is known for. Weaved in a high 330 thread count, the Tangerine Coolers collection is a perfect blend of textures that pamper in a super quality fabric that feels soft and comforting.

Mr. Rajiv Merchant, Founder, MD & CEO, Tangerine shared, “Coolers is a unique way to welcome this summer on a calming note. We have put in a lot of thought behind blending two complementing solid colors, the detailing, the texture and its feel, to ensure every home brings in a summer makeover with a twist. Coolers as the name goes, is meant to refresh, rejuvenate and keep it light in the bedrooms when there is bright sun shining outside.”

With Bed sheet sets in King XL size comprising one bed sheet and 2 pillow covers to match, the range priced at Rs.2,499/- onwards is available at the Tangerine stores across the country.


Let’s go the Coolers way with Tangerine and bring along, hues your home will love this summer!

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