The Horlicks Immunity Indiblogger's Meet @ Vivanta by Taj - Moments and Memories
One of the shocking facts that she shared with us the repercussions of adopting the western diet. While the western diets looks seductive when compared to our traditional foods, we tend to ignore the fact that the western diet is rich in fortified foods and nutritional supplements are an integral part of their regimen. Sadly, India lags behind on these two fronts. Another very interesting information shared by her was the fact that pulses and cereals have inhibitors that hinder the absorption of essential micro-nutrients. This can be countered by the use of fermented cereals ( for example substitute rotis with breads or add yeast to the dough ) and by germinating the pulses before cooking them ( overnight soaking for example activates some of the enzymes that counter the effect of such inhibitors ). She detailed out multiple approaches that can be taken to tackle the issue of childhood malnutrition.
Taking the agenda forward, Amaan Khan, head of marketing GSK, outlined the role Horlicks has been playing in ensuring that children turn out 'Taller, Stronger and Smarter'. He pointed out the gaps in nutrition that led to children falling sick ( on an average 4 times a year and for 11 days in total ), The insightful data also pointed out that Indian mothers end up spending upto 850 rupees a month on children's medication. A steep price if you compare the cost of preventive measures like including a dietary supplement like Horlicks ( which is incidentally available in sachets that cost Rs 6 for 18 gms ) in their everyday routine. As a part of their CSR activities, Horlicks has been active in schools throughout the country for weeding out the primary causes of malnutrition. Combining these figures with their ongoing R&D efforts, they have relaunched Horlicks in a brand new composition that now has 2X the amount of selenium and Vitamin D along with other micro nutrients that are clinically proven to support immunity.
This was followed by a panel discussion that had a team of eminent panelists taking questions from the audience. The need for a balanced diet was reiterated and meal compositions discussed to ensure that kids get enough nutrients. For example, idli by itself may not satisfy all the nutrient requirement but when combined with sambar and a vegetable chutney, it provides all the nutrients required by growing children. The importance of including fruit in one's diet was also explained to the audience.
And then, it was time for a surprise quiz which got the audience thrilled. A few questions to jog our memory and test the listening skills had us going. The winners ended up taking home some cool vouchers whereas the rest of us just had to make do with a sumptuous spread which was a mix of delicious Indian and Lebanese dishes. It was followed by some mind-blowing coffee icecream and mango cheesecake for desserts !
The food was accompanied with more networking as we quickly exchanged URLs ,social handles and even phone numbers with a select few. Finally, it was time to say goodbyes and call it a day. A hamper was handed over to each one of us as we walked out of the hall. Like all good things, yet another eventful and relevant Indiblogger meet had come to an end.
Even as I walked out of the venue, the thought that filled my mind was to ensure that the cause did not end with the evening. As bloggers and mothers, we carry a great responsibility on our shoulders. And we must rise to the challenge of building immunity in our children so that they can grow 'Taller, Stronger and Smarter'.