'Food for Thought'. Or rather 'Tea for Thought'. That's what gave birth to the widely used expression 'Chai pe Charcha'. India covets the cup even as it savors the refreshment offered by it. Right up to the last dredges of it !! And since the mind is as it's relaxed best when one is holding a cup in one's hands, it is one helluva opportune moment to initiate it to something new. Or even to adopt a fresh perspective of looking at an existing dilemma.
Yep ! It is yet another opportunity to grab eyeballs for one's business. And GingerCup will show you the right way of doing it !
Press Release ***
True
goes the adage, “Old is gold”. No matter how far we have come, how smart we
have become, the things from where we have evolved will remain the mainstay of
our lives. For instance, reading a book will never go out of style. We are not
sure about an e-book though! Olden times bear the essence of life. No denying
trends are impactful but then they carry an ephemeral impact. Calm down! It is
not a philosophy class. It is rather an opportunity to talk about a marketing
strategy that bears the essence a modern man misses.
Equipped
with high-tech gadgets, today’s virtual world is on the top of popularity and
convenience quotient. Every possible desire can be fulfilled online. While
online marketers are playing it hard with their tactics, there is this company
GingerCup which still sticks to offline marketing and busts the idea of an ad
getting unnoticed. Essentially, GingerCup optimizes two interesting offline
marketing platforms. So, what do they do?
1.
Paper
Cup Advertising – GingerCup’s marketing strategy entails
bringing a brand into the limelight through exquisitely designed printed paper
cups used for tea/coffee. The strategically designed quality paper cups feature
the client’s logo, website address, offer code, contact details, etc. upon
them. After getting designed, they are then printed and distributed for free
where they are likely to come in contact with targeted audience. The expert
team at GingerCup first decides the right set of people to target, the quantum
of cups to be distributed, and the places where the cups are to be distributed.
A purposefully designed quality tea cup gets the brand noticed and spoken
about. People seem to enjoy every sip of their kick-start drink (tea /coffee)
and thus spend ample to have it. So, while having it, they see an alluring ad
right in their hand. Resultantly, it is not only welcomed but also shared
further through word of mouth.
2.
Flyers
– Not all the flyers in the world are distributed with a
strategy. GingerCup does it purposefully. It is beyond someone’s imagination
how the booming online world can be a boon for an offline marketing campaign.
Right from shopping clothes to give them for laundry, from buying books to
ordering a pizza, everything is done online. We know everything which is bought
has to get delivered at a customer’s place. GingerCup prints enticingly
designed flyers that speak about their clients’ brand / product / service and
all the essential information the targeted audience would require knowing about
them. Having tied up with the delivery providers, GingerCup gets the flyers
delivered at a place along with the products being ordered online. In a fit of
excitement to open a newly bought item, people notice what comes along with it.
It then makes it certain for the flyer to get read and create an impact about
the advertised brand on the reader’s mind.
Carrying
a distinctive strategic approach, these marketing methods are easy on the
pocket and fertile enough to breed the desired level of brand recognition for
an advertiser. Therefore, when there is every possibility of an online ad
getting scrolled down, GingerCup’s potential ad weapons are hard to ignore.
Indeed, it is something here to stay.
